Why are essentially the most profitable artists and managers investing a lot money and time into selling their earlier releases as an alternative of simply new singles?
On this article, we’ll reply this query by trying on the information behind this shift and the way selling your older music is without doubt one of the most clever methods for streaming success.
1) Older releases are extra common than ever and beginning to dominate the streaming charts
Older releases now make up 33% of the Spotify International Weekly High Songs Chart, greater than doubling since 2020 (Spotify Fan Study).
2) Followers usually tend to hearken to your earlier releases than your newest singles
64% of artist profile streams on Spotify are folks listening to tracks older than 18 months tracks (Spotify Fan Study).
3) Selling earlier tracks retains your streaming momentum getting in between releases.
If in case you have a lull in new releases, you might discover your streaming numbers start to stagnate. That is the proper time to advertise a monitor out of your catalog.
This can stoke your streaming presence activating new and present listeners. Finally this boosts the Spotify algorithm in your favor when you put together new music.
4) An excellent tune is a good tune, no matter launch date
The mindset that solely new singles are value selling is shortsighted. The information reveals that listeners don’t care when a tune was launched. They simply need to hear an ideal tune. An excellent tune will at all times join.
Have in mind, that is additionally true for playlist curators. When curators are reviewing a submission for placement, they’re specializing in the music, not the discharge date.
5) Introduce a brand new viewers to your greatest work
There isn’t a doubt some songs in your catalog need to get extra publicity. Perhaps you launched the tune earlier than playlist or TikTok promo was out there otherwise you didn’t have the finances when it was launched.
Regardless of the purpose, advertising and marketing considered one of these songs is a strong solution to attain new listeners and convey them into your ecosystem. Selecting to submit your tune to curators or influencers is ideal for this.
1) Which earlier launch must you promote?
Technique 1: Select a monitor that could be a confirmed performer.
Have a look at the most well-liked songs in your catalog that by no means acquired a correct promotional push. These songs have enormous upside potential for playlisting and TikTok promotion.
Technique 2: Select a sleeper hit that has been flying beneath the radar.
A few of your greatest work could also be buried in your catalog and misplaced within the sauce on Spotify. These tracks are begging for a lift to stoke the algorithm and are an ideal selection for pitching to playlist curators and TikTok creators.
Technique 3: Select a tune that was forward of its time.
Have you ever put out a tune up to now the place the model/style was only a bit too area of interest on the time of launch? Does it now match right into a style or model that’s presently trending? These current an ideal alternative.
2) When must you promote a earlier launch?
Irrespective of which of the choices beneath matches you, your Spotify presence can doubtless profit from selling an older monitor now.
Technique 1: Fill the gaps between recording new music
Everybody’s recording cycles are totally different, if it’s going to be some time earlier than you’ve got new music prepared, this doesn’t imply you have to be inactive within the music promotion sport.
Technique 2: Heat up and increase your fanbase earlier than a brand new launch
In case you are planning to drop a brand new file within the subsequent 1-3 months, proper now could be the proper time to herald new listeners and increase your Spotify presence. You’re basically priming your account for the subsequent massive launch.
Technique 3: Hold your streaming momentum stoked
With this methodology, you’ll be able to actually strive it anytime. The aim right here is to appreciate that you’re sitting on an arsenal of music that may be leveraged for a promotion that may hold your streaming presence burning. For every artist, you’ll be able to check and study what works greatest for you.
Seeking to Promote your Music?
Attempt our Spotify Playlist Pitching and TikTok Music Promotion providers.