The way to promote your new Christmas music

Christmas songs or “Vacation Music” will be a superb method to not solely unfold vacation cheer to the world round, however to realize streams and new followers. Yearly, Christmas playlists crank hundreds of thousands of streams

How to promote your new Christmas song
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Christmas songs or “Vacation Music” will be a superb method to not solely unfold vacation cheer to the world round, however to realize streams and new followers. Yearly, Christmas playlists crank hundreds of thousands of streams, and in case you are fortunate sufficient to get on one in all these lists they will present greater than sufficient procuring cash, after which some. Getting on these seasonal playlists will also be a good way to take care of month-to-month listeners on Spotify, because it’s little doubt there’s a typical lull in consideration through the months of November/December. On this article, we cowl the perfect promotional strategies on your Christmas or Vacation impressed launch.

1) The way to get your music on Christmas playlists

That is by far probably the greatest methods to advertise your vacation music. Particularly, Spotify playlists are essentially the most profitable and best to entry for artists. Whilst you can most undoubtedly do your individual analysis and attempt to seek out curators, it’s common for them to be focused by lots of, if not 1000’s of artists. Operating a Spotify marketing campaign with Playlist Push is a good way to achieve playlists which are particular to Christmas and Vacation music, and it’s additionally a good way to achieve playlist curators who’ve a variety of playlists that would function such music. This can even enhance the Spotify algorithm to set off extra discovery on your music throughout Spotify.

Simply go to our Playlist Promotion Web page to arrange a marketing campaign, add genres that suit your music, and you should definitely add the style “Christmas” or “Holidays”. We’d additionally advocate including different particular genres (Indie, Nation, Pop, and so on) for the music as many curators who run playlists can be open to including Christmas themed music to their playlist.

In terms of getting on playlists there actually isn’t any higher service than Playlist Push.

2) Join with YouTube playlists

YouTube is a superb place to get your music on Christmas and Vacation playlists, nevertheless it does require slightly bit of additional detective work – simply seek for a related playlist on your music and compile successful record. For instance, should you seek for “Indie Christmas Music”, click on on the playlist, then click on on the channel title to see their contact data. Right here you can probably contact them straight. See instance beneath:

Instance of Playlist Push curator School Music on YouTube

Now you’ll need to craft a really quick request and you should definitely give all related hyperlinks to your music in order that the curator can simply add your music. Most severe YouTube playlist curators could have an e-mail or a selected hyperlink to submit your music to. These curators will be simply get overloaded with submissions so you should definitely observe up.

3) Timing of your Christmas music.

You will need to begin doing this work for the vacation season as quickly as you’ll be able to. Early to mid-November is a superb time to start out monitoring down these curators since they are going to be getting slowed down as we get nearer to Christmas and the top of the calendar 12 months. You possibly can at all times get on a Spotify playlist just a few days earlier than Christmas, however as you’ll be able to think about as quickly as December twenty fifth passes, Christmas and Vacation music consumption drops to almost zero.

4) Unfold the cheer on TikTok.

Making a TikTok together with your Christmas music is a good way to have interaction a large viewers. Huge quantities of individuals are residence with their households scrolling on their telephones! You possibly can request or inform the TikTok neighborhood so as to add your music to their very own Christmas or Vacation playlists. Additionally, one other nice method to promote your Christmas sound on TikTok is to create a video that’s humorous to have interaction with and can result in folks creating extra movies. Hiring Playlist Push to ship your music to TikTok influencers is a improbable method to get TikTokers to make use of your music, which in fact can result in extra streams on streaming providers like Spotify and Apple Music. Be taught extra about our TikTok campaigns goto our TikTok Promotion Web page.

5. Native retailers and eating places.

Most espresso retailers, eating places, and retail shops are at all times searching for new and related music to maintain their patrons completely happy. You possibly can both create a Vacation playlist for a selected venue and share the hyperlink with their supervisor, or just ask them so as to add the music to their Spotify playlist in the event that they use Spotify for Manufacturers. These companies needs to be utilizing a correctly licensed overhead music firm, however you’ll be able to make sure that lots of them should not.

6. Carry out at vacation occasions

If you happen to’re a stay performer, reap the benefits of the various vacation occasions taking place in your neighborhood this time of 12 months. From tree lighting ceremonies to workplace events, there are many alternatives to get your Christmas music on the market. And who is aware of, possibly you will even land your self a gig acting at Santa’s workshop!


In terms of on-line music promotion it may be onerous to seek out simply anybody who will help with Christmas and Vacation promo. Hopefully these methods provides you with a leg as much as unfold that vacation cheer. Additionally, do not forget that having a Christmas music in your catalog is great and will be repeatedly promoted annually!